Strategic Social Media Planning

Strategic social media planning is a deliberate, continual process for improving performance by developing long term goals to produce results using new social media tools.    It involves looking forward to where you want to go; developing then implementing steps for moving toward that vision.  A strong social media strategic plan can be a powerful tool [...]

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It’s NOT the Tools, Stupid!

Ok, I’m sorry if I offended you.  I know that sounds harsh.  Well, it is harsh.  I want to get your attention.  Too many people get hung up on the tools.  They think that the whole social media thing has to do with tools like facebook, myspace, plaxo, twitter, linked in -etc.  And I’m here to [...]

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Social Media – Revolution or Just a FAD?

If you are not convinced that social media is having a major impact on our society, you seriously have to watch this video. 
And after watching it, you still aren’t  convinced, call me next year because you are going to need to get on-board FAST!  Trust me your competitors are already there building their branding, credibility, [...]

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What the Heck is Social Media Anyway?

This whole Social Media trend is very confusing.   Sometimes it is difficult to discern what is social media and what isn’t.    Not only that but what the heck does social media mean? 
Well, if you look it up on wikipedia, it defines social media as “media designed to be disseminated through social interaction, created using highly accessible and [...]

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The Social Media Connection

I love this quote about Social Media! 
It is an amazingly accurate reflection of how Social Media has changed the world and how businesses must now relate to customers to get their business.  If you really want to understand what your customers’ expectation, read this:
“There are businesses that I would shop at more if they would just [...]

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