http://strategicmediacoach.com Mon, 07 Dec 2009 21:06:40 +0000 http://backend.userland.com/rss092 en Surprise, surprise, there is a new social media site - www.foursquare.com - that is becoming all the rage....     Rather than me try to explain it to you, read this blog by Todd Carpenter, Social Media Manager, NATIONAL ASSOCIATION OF REALTORS.  He wrote a great article on it - much better job ... http://strategicmediacoach.com/2009/12/07/foursquare-have-you-heard-of-it/ Strategic social media planning is a deliberate, continual process for improving performance by developing long term goals to produce results using new social media tools.    It involves looking forward to where you want to go; developing then implementing steps for moving toward that vision.  A strong social media strategic plan ... http://strategicmediacoach.com/2009/11/22/strategic-social-media-planning/ Ok, I'm sorry if I offended you.  I know that sounds harsh.  Well, it is harsh.  I want to get your attention.  Too many people get hung up on the tools.  They think that the whole social media thing has to do with tools like facebook, myspace, plaxo, twitter, linked in ... http://strategicmediacoach.com/2009/11/19/its-not-the-tools-stupid/ If you are not convinced that social media is having a major impact on our society, you seriously have to watch this video.  And after watching it, you still aren't  convinced, call me next year because you are going to need to get on-board FAST!  Trust me your competitors are already ... http://strategicmediacoach.com/2009/11/19/social-media-revolution-or-just-a-fad/ This whole Social Media trend is very confusing.   Sometimes it is difficult to discern what is social media and what isn't.    Not only that but what the heck does social media mean?  Well, if you look it up on wikipedia, it defines social media as “media designed to be disseminated through social interaction, ... http://strategicmediacoach.com/2009/11/18/what-the-heck-is-social-media-anyway/ I love this quote about Social Media!  It is an amazingly accurate reflection of how Social Media has changed the world and how businesses must now relate to customers to get their business.  If you really want to understand what your customers' expectation, read this: “There are businesses that I would shop at ... http://strategicmediacoach.com/2009/11/18/the-social-media-connection/