Social Media is about your strategy, goals, drives, desires – whatever it is that you want to call it.  The tools are just there to help you deliver the message, interact with your clients, and have a presence.  In reality, it doesn’t matter which tools you use as long as you have a plan for communicating your message and finding your  target market.

If everything changed tomorrow and all the social media tools were dumped, it wouldn’t matter to you or your business.  But only if you set it up correctly from the beginning and you know what your goal, drive, strategy is.

Notice that my website is not called – Social Media Coach.  It is called Strategic Media Coach….  That’s a HUGE difference.  You don’t need someone to coach you on Social Media, you need someone who can walk you through creating a long term strategy!

If you base your marketing/advertising on the tools, you are going to be in trouble tomorrow.  Why?  Because the tools change.  Think about this….  MySpace use to be the place where everyone went to ’socialize’.  Today, facebook is that place.  What if you had planned your business around MySpace?  Where would you be today? 

Plan your strategy and then work your plan.  If you do this, the tools won’t matter!!  If you need help, call me!

And after watching it, you still aren’t  convinced, call me next year because you are going to need to get on-board FAST!  Trust me your competitors are already there building their branding, credibility, and communicating with your clients.

This is a great video – very well done and very informative!

watch?v=sIFYPQjYhv8